Getting Stuck
It’s been a month since I quit my job to go back to freelancing and working for myself; and even though it has been great to get back to doing my own thing, it has not been without a few stumbling blocks along the way… I guess my situation is hardly unique (in comparison to other freelancers around the globe), but I still think it’s worthy of a blog post…
One of my main gripes at this stage, is that I haven’t been able to really grow my business; instead I have just managed to sustain a certain level of work and income. And I’ve been rather privileged from the perspective that my premium themes provides me with a passive income every month - so I have more time to focus on other client projects. Now, even though the themes has been selling well and I’ve been earning good money, I still haven’t managed to grow my business as I would’ve hoped.
I’m realistic about the kind of growth that I expected, considering that I had to recover from the two months that I spent working at a corporate. But again, I still expected some growth at least…
So I’ve spent some time thinking about what exactly is holding me back and one of the main things is definitely e-mail. I spend so much of my time every day, just responding to a variety of e-mails (most of which don’t create or contribute to revenue), that I’m really getting to that point where I just want to start deleting e-mails… My problem is further compounded by my commitment to respond to any e-mail within 24 hours of receiving it and also responding in a personal, non-robotic manner.
Another major factor that has contributed to my current situation, has been my inexperience in selling digital products (premium themes again). I can openly admit that every day is still a learning curve with regards to providing support, releasing upgrades for our themes and continuously coming up with new product ideas. So it’s a question of spending time every day to learn about the most efficient & effective way of handling digital product processes.
Ultimately, I’m really happy about where I’m at, at this stage of my life. I’m enjoying my “job” and I’m enjoying blogging about my journey in this regard. If I wasn’t frustrated by my so-called lack of growth, I couldn’t claim to be ambitious in anyway; as it comes down to being and doing better every single day.
Every business decision, you’ll make in life, will present its own, unique stumbling blocks; the challenge however is to not get tied down and not get stuck in a hole which you can’t dig yourself out of…
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