Google’s Paid Clicks Getting Flat?

Posted by Daniel Scocco

March 28, 2008

ComScore recently released a report confirming that Google’s paid clicks for February were only 3% higher than the same period last year. If we then consider that this February had one extra day, the real growth is practically 0% year over year.

There is also a 3% declined month over month (February had 515 million paid clicks, while January had 532 million).

One point that is not clear is if those numbers are coming from Google’s search network alone or from a combination of the search and the content network.

The latter case would probably be bad news for website owners and bloggers alike. Regardless, there is a clear flat trend on paid clicks.

Could this be the delayed impact of Google’s latest changes on the ad formats and clickable areas? Or the casual Internet surfer is just getting used (and blind) to contextual advertising? Time will tell.

Source: Silicon Alley Insider

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