SEO & Ignorant Bliss
I’ve never been a big fan or believer in SEO, yet a lot of people online are slightly obsessive by the smallest of mention thereof… I can see the benefits, but I’ve never thought that SEO “guru’s” are worth the money they are paid. That was until about two weeks ago, when South African SEO specialists - iGroup SEO - contacted me to introduce their products and services. In broad terms, my opinion of SEO hasn’t changed much, but my recent experiences with the concept has at least made me revisit my own opinions thereof.
iGroup SEO wanted me to give away one of their Maxi Website Audits on this blog in some kind of competition (more on this at the end of this post) and since I’m always up for a little giveaway, I agreed to do a bit of a review of their services in exchange. For that, I asked them to do a Maxi Website Audit (valued at about $300 USD) of my own blog, so that I too would know what I’m talking about, before I even mention it to you. And suffice to say, the report they sent me, was quite interesting and thought-provoking to say the least.
So yes sure… WordPress is very SEO-friendly and thus most of the work for you. And a lot of what was mentioned in their report, I already knew - but they did raise some points which I didn’t know about… And it is exactly those small things (the attention to detail) that provoked me to revisit my opinions on SEO and the usefulness of it on my blog.
Some of the things I will attempt to fix / change in the coming weeks and others I’ll continue to ignore. But overall, I will go as far as recommending iGroup’s services to you. It’s definitely not a lot of money and there’s definitely value to be gained from having a trained, third party scrutinize your blog’s search engine-related performance. Try it!
(So you’d like to win one of these audits? Instead of having an overly serious competition, I rather want you to post a funny or though-provoking story / opinion / experience you had related to SEO in anyway… The best comment wins!)
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